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4 Ways Verizon Uses Keywords for SEO Success

When it comes to search engine optimization, the way you structure the content on your own website is just as important as the links you have coming back to your page. Having top-tier copy can increase...

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After Trump’s Blog Flops, Here Are Some Ways to Make Sure Yours Doesn’t

While some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog...

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Explainer: What is a Bounce Rate?

We look at the definition of bounce rates and how they apply to communicators. The post Explainer: What is a Bounce Rate? appeared first on PRNEWS.

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Why You Should Consider Affiliate Marketing as Part of Your Product-Pitch Mix

Affiliate marketing is growing as publishers diversify their revenue streams. Yet there are myriad conditions that PR pros should be aware of when pitching products. We offer several to consider. The...

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How to Harness PR to Drive Growth for Startups

The idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one. The post How to Harness PR to Drive Growth for Startups appeared first on PRNEWS.

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Measuring PR and Comms Success With Customized Client-Aligned KPIs

PR and comms are almost never about a single point in the funnel. That’s where a set of customized KPIs come into play. Our author looks at how to develop them, emphasizing that the key is to align...

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How to Avoid Google Penalizing Your AI-Generated Content

The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI? The post How to Avoid Google Penalizing...

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Social Search: How Users are Turning to Social Media for Information and...

If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes? The post Social Search: How Users are Turning to Social Media for Information...

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Developing an SEO Strategy to Mitigate Reputational Harm

Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective...

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Telling the Startup Story: The Impact of Strategic PR on Growth and Success

Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors. The post Telling the Startup Story:...

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