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Write a News-worthy and Share-worthy Press Release

Here's how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »The post Write a News-worthy and Share-worthy Press...

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10 Takeaways from PR News’ Chicago Writing Boot Camp

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago. | MORE »The post 10 Takeaways from PR News’ Chicago Writing Boot Camp...

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5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.  | MORE »The post 5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber...

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PR Tips on How to Leverage Google+

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However,...

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4 Tips for Improving Brand Outreach on Google

Here are some methods you can employ to enhance your messaging and grow your audience on Google. | MORE »The post 4 Tips for Improving Brand Outreach on Google appeared first on PR News.

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4 Tips (Plus a Bonus!) on Optimizing Your Content for Google Search

Getting your brand at the top of a Google search can be a hard climb. Here are some tips on making your content work, even after algorithm changes. | MORE »The post 4 Tips (Plus a Bonus!) on Optimizing...

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PR Insider: Trusted Content and SEO

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly. | MORE »The post PR Insider: Trusted Content and SEO appeared...

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6 Tips for Optimizing Your Social Media Content

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.  | MORE »The post 6 Tips for Optimizing Your Social Media...

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PR Insider: PR is the new SEO

Here are some tips in including SEO in the content-driven communications strategy of a company. | MORE »The post PR Insider: PR is the new SEO appeared first on PR News.

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Writing Content That’s Findable on the Web

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.  | MORE »The post Writing Content That’s Findable on the Web appeared first on PR...

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5 Ways to Improve Google Search Rankings for Your Content

Here are some tips to achieve better search results for your brand's content. | MORE »The post 5 Ways to Improve Google Search Rankings for Your Content appeared first on PR News.

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5 SEO Tips for Press Release Writing

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink? | MORE »The post 5 SEO Tips for Press Release Writing appeared first...

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Writing Content That’s Findable on the Web

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there. The post Writing Content That’s Findable on the Web appeared first on PRNEWS.

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5 Ways to Improve Google Search Rankings for Your Content

Here are some tips to achieve better search results for your brand's content. The post 5 Ways to Improve Google Search Rankings for Your Content appeared first on PRNEWS.

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5 SEO Tips for Press Release Writing

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink? The post 5 SEO Tips for Press Release Writing appeared first on PRNEWS.

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Do Your 3 Search Words Suck? Six Questions to Ponder Now

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a...

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How to Approach SEO as Google Moves to a Mobile-First Index

The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target...

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What You Missed at the Big 4 Social Media Conference

Did you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google...

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A 12-Step Checklist to Optimize Your Content for a Google Search

If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. From the time of day your page is posted, to...

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Keyword Targeting and Site Authority Building for PR Pros Who Think SEO Is...

Though many don’t realize it, SEO is influenced by every department that touches digital content in a given organization. While you don’t have to be a technical genius to understand how that impacts...

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