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Do Your 3 Search Words Suck? Six Questions to Ponder Now

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a...

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How to Approach SEO as Google Moves to a Mobile-First Index

The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target...

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What You Missed at the Big 4 Social Media Conference

Did you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google...

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A 12-Step Checklist to Optimize Your Content for a Google Search

If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. From the time of day your page is posted, to...

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Keyword Targeting and Site Authority Building for PR Pros Who Think SEO Is...

Though many don’t realize it, SEO is influenced by every department that touches digital content in a given organization. While you don’t have to be a technical genius to understand how that impacts...

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Four Pitfalls to Avoid in Content Marketing

You'll have plenty of opportunities to devour stuffing on Thanksgiving. When it comes to SEO and content marketing, it's best to avoid keyword stuffing, writes 5WPR CEO Ronn Torossian. He offers this...

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4 Ways Verizon Uses Keywords for SEO Success

When it comes to search engine optimization, the way you structure the content on your own website is just as important as the links you have coming back to your page. Having top-tier copy can increase...

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After Trump’s Blog Flops, Here Are Some Ways to Make Sure Yours Doesn’t

While some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog...

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Explainer: What is a Bounce Rate?

We look at the definition of bounce rates and how they apply to communicators. The post Explainer: What is a Bounce Rate? appeared first on PRNEWS.

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Why You Should Consider Affiliate Marketing as Part of Your Product-Pitch Mix

Affiliate marketing is growing as publishers diversify their revenue streams. Yet there are myriad conditions that PR pros should be aware of when pitching products. We offer several to consider. The...

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